The FIFA World Cup starting this week, is certainly the most anticipated event of 2010. The event has always brought about inspirational work whether its on the pitch or off it. Moving the main stars such as Messi, Rooney and Ronaldo to one side for a moment, here is a collection of the finest posters, logos, kits, promotional material and TV campaigns seen at previous tournaments by creatives.
Posters
Uruguay 1930
Italy 1934
England 1966
Mexico 1970
Germany 1974
Spain 1982
Germany 2006
South Arica 2010
Mascots
England 1966 – World Cup Willie
Mexico 1970 – Juanito
Italy 1990 – Ciao
France 1998 – Footix
South Africa 2010 – Zakumi
Logos
Brazil 1950
England 1966
USA 1994
South Korea & Japan 2002
Germany 2006
South Africa 2010
Kits
England 1966
Argentina 1978
Holland 1998
Italy 2002
England 2010
The Match ball
TV
Nike 2010 – Write the future
Nike 1998 – Airport
Pepsi 2010 – Oh Africa
Carlsberg 2006 – Pub team
